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  • 20104 MERCHANDISING Section 6550 - DELOE, MARY
    See Davis Catalog
  • E-Business Principles and Internet Marketing
    This course requires an enrollment key

    This introduction to e-business will focus on electronic commerce foundations such as e-business models; legal, ethical, and social issues; technology issues; global orientation; e-marketing strategies; and the e-marketing plan. Prerequisite: GEN110 Forum on Technology and Resources.

  • Integrated Marketing Communications

    Students will analyze the integrated marketing communications approach businesses utilize in public relations and advertising campaigns. This course will focus on the study of communication activities used to create and maintain favorable relationships between an organization and various public groups, both external and internal. Students will be directed through the process of building an integrated marketing communications plan which will enhance their understanding of the decision making process. Prerequisites: COM122 Composition II; GEN110 Forum on Technology and Resources.

  • Spring 2010, Marketing
    This course requires an enrollment key

    Basic marketing principles covering product development and termination, distribution strategies, promotion, pricing, and marketing analysis are covered. Specifics such as conducting marketing research, ethics, the marketing environment, and target market analysis are also included. The student is expected to complete a marketing plan to enhance the theoretical and practical understanding of the marketing decision-making process. Prerequisite: MGT102 Introduction to Business.

  • Winter 2008, Merchandising

    This course identifies the functions performed by merchandisers and the variety of decisions merchandisers make to satisfy the needs of their customers in a highly competitive market. Background information is presented to develop and effectively implement a merchandise market strategy. Prerequisite: GEN110 Forum on Technology and Resources.

  • Winter 20095, Referral-Based Marketing

    The Referral-Based Marketing (CNP) class covers every aspect of a well-rounded, referral-based marketing program. The students will clearly understand what they are selling, whether it is themselves for a job or a product or service for a business. Each of the 12 modules represents a highly interactive workshop for each participant.